Writing Articles and Making them Search Engine Optimized
Article marketing is known by most IMers to be one of the best and most targeted methods for driving your own site or blog's traffic levels. Of course, if you truly want it to work for you, you need to impress the search engines and get organic traffic that won't cost you any money to create. But how can you expect the search engines to send you visitors if your articles don't follow the rules laid out by them? If you really want to find sustainable success by using article marketing, it is important that you search engine optimize the articles you create so that you can get a regular flow of traffic driving in your direction.
Don't Ignore the First Paragraph of Your Article: The first paragraph of your article is really important because the search engines use it as the description in the search results. This is why you should make it a point to place your primary keyword in the first paragraph. But if you are not able to comply with this, then still attempt to get your keyword phrase into your article the first moment that you can. You want to be certain that your keyword phrase is seen by the search engine spider without too much effort. The less work you make the search engines do, the better.
Anchor Text in the why not find out more Resource Box: When compared to a plain text resource box, an HTML resource box makes a lot more sense from the SEO point of view. If at all possible, you need to use your keyword phrases as part or all of your anchor text. Because this link leads to your site, the search engines will then know to associate your website with those keywords and that that is where you want to rank. If you want to get the biggest possible payout from your article marketing then you need to understand the importance of HTML in your resource box.
Be Creative With Article Titles: Before you dive into the body of an article it's great to take your keywords and explore a few great options for titles first. You just might find that playing around with titles sets off your creative juices. The main goal is that you'll be able to use variations of your keywords to reach out and touch an even wider audience. In the long run, this strategy will help you in more than one way when your articles spread around.
In conclusion, this article makes us realize that in order to get the most benefit from article marketing, you have to be good at check this site out SEO. The more that your articles pay attention to SEO, the better your opportunity for converting search engine traffic into sales.
But this does not mean that you should create crappy articles and only write for the sake of the search engines. You should be aware of a strategy that will allow you to focus on both your readers and the search engines.