How to Find Out if Your Copywriter is Worth It
If you wish to use the internet to make money, you'll need a site. That site must be well written, particularly if you're hoping it will bring in money. Unless you are already a copywriter yourself, it's wise to hire someone who is well-qualified to compose the text for your site. A skilled copywriter will bring in lots more money than you would ever even be able to hope to see if you went and did all of the writing by yourself. Obviously, though, not every copywriter is as good as every other copywriter. Some copywriters have a lot of talent. Some, on the other hand, have no talent but are trying their hand at copywriting because someone told them that online writing would be simple. Here is how you can know the difference.
Does the copywriter have his or her own website? Any copywriter who would like to write web copy needs to have a web site that features their biography, a resume, a couple of samples and anything else they want to share. If the writer doesn't have his or her own site, how are they going to be able to help you create yours? Look at the copy on the copywriter's website. If it is replete with typos and grammar errors this is not a good sign.
How well do you react to the copy on the copywriter's web site? This is more involved than simply noticing grammar and spelling errors. Does the website copy induce an emotional response as you are reading it? Does it make you warm up to him or her? Does his or her words make you want to keep on reading and learn more about the writer? Does the copy make you raring to hire them right away? Does it make you feel like you must leave? Does the copy make you angry? These are all really vital reactions and they deserve your attention.
Carry out some background research on the copywriter. Try to find reviews on forums and independent web sites. It's very likely that the only reviews you will find on the writer's site are going to be good. Look online for the copywriter's name to see if there are any reviews or personal testimonials that are not run and can't be controlled by the writer you are checking up on. Look closely at these reviews and recommendations. Ask the writer to give you a couple of references. Be sure that you follow up and actually make contact with those references so that you can obtain an honest copywriter freelance triangle website opinion from them.
Be sure you spend some time poring over the samples furnished by the writer. Ask for more samples than are displayed on the writer's site. This is especially important if the copywriter is claiming to be an expert in a field. When the writing feels like it was stolen from Wikipedia or is especially vague, you need to find a different writer.
There are a number of different ways to discover if a copywriter is worth spending your money. It is crucial to do your homework and look beyond the writer for information as to his/her reputation and character.